My favorite color has always been red.
I remember when I first heard about the (RED) campaign years ago where companies could release special editions of their products with a chunk of the proceeds going towards AIDS research I loved it.
Fast forward to earlier this year when I traveled to Ghana with ONE and I first hand saw the benefits of buying these products. Talking with mothers who were HIV+ and thanks to new drugs had not passed it on to their children was amazing. Walking a hospital’s halls and seeing a file room full of thousands of folders of HIV+ patients really brought it all home.
That is why I’m supporting and encouraging you to as well their latest campaign called the (RED)Rush to Zero.
This campaign is running from today June 1st until June 10th and there are SO many ways you can get involved.
- Check in on Foursquare when you buy your coffee at Starbucks
- Gamers can fire up their Xbox or Playstation and do what you do
- Buy the special music track
- Purchase concert tickets or other (RED) products
- Just spread the word by telling others
When you look at the results (RED) has achieved it is mind blowing. The fact that they are currently striving for an AIDS free generation by 2015 is a massive goal that I hope and pray they achieve.
I hope everyone I know gets involved in some fashion. The work that ONE and (RED) do are changing lives and helping the world at the same time. Thinking that this is just an African issue and thus you don’t need to pay attention to it is short sighted and incorrect.Pin It