I’ve always been a Gillette guy.

Not sure why, but thinking back it is the razor I’ve always used. Might because they are local or perhaps it is just what I first tried and never saw a reason to switch.

When I first heard about their newly rebranded products for the 2012 London Olympics I giggled. Is there really a need to rebrand for one event like this? Does it make a difference?

The short answer is probably no, but then the more I thought about it, the more I liked it.

Gillette is an official sponsor of the US Olympic Team. They obviously wanted to showcase this in a unique way and painting their razors gold for a limited time is a fun and unique way to do it. It doesn’t make the razors are any better than they already were, but perhaps it gives you a bit of a warm fuzzy knowing you are helping our athletes go for gold.

In addition to their ongoing partnership with the Olympic Movement and support of 24 athletes including Ryan Lochte and Tyson Gay, Gillete has rolled out the following  limited-edition Olympic-packaged products: Gillette Fusion ProGlide Razor , Gillette Sport Body Wash and Gillette Clear Gel Antiperspirant & Deodorant Sport.

So even if you can’t run or jump like an Olympian, at least you can be shaved and smell good like one.

I also have to give Gillette huge kudos for the ad below that they ran during Father’s Day. It was awesome to see dads getting some props finally.

I shaved with my gold razor the other day since Gillette sent me one and I wanted to see if it felt any different. It is still the great razor I’ve always used, but with a bit of American pride now built into it.

Go Team USA!

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