AT&T’s “It Can Wait” Campaign

AT&T It Can Wait Campaign | Digital Dads

Seeing people playing with their phones while driving these days is all it takes for the cranky old man not all that deep inside of me to make an unschedule appearance. It annoys me to no end when people, phone to ear or fingers to touchscreen, focus on the the chirping little object in their hands rather than the road.

I wasn’t always like this, I’ve been guilty of firing up my phone and catching up with family while on my commute home from work back in the day, but the more I saw this behavior causing havoc on the roads I decided to stop. After becoming a father my disdain for this behavior only became more intense.

In my suburban assault vehicle I do have my phone synced to my car stereo, but I only answer my phone if it is absolutely necessary and I only return text messages I may receive while in transit after I’ve reached my destination. Quite honestly, I don’t know how people can text and drive. I can barely type on my iPhone without the assistance of dozens of autocorrects while sitting on my couch, never mind while navigating a two ton vehicle at highway speeds.

This is why when AT&T approached me about spreading the word on their “It Can Wait” campaign, I was more than happy to do so. Sure, my kids are still quite young (four and almost two), but that doesn’t mean texting while driving doesn’t concern me.

First, there is the matter of keeping my kids safe now. The last thing I’m interested in is having a distracted driver who is more concerned about arguing with a friend over who should have won American Idol plow into my van and potentially hurt my children. Second, there is the fact that while they may be young, they are ridiculously tech savvy. My four year old son can operate an iPhone or iPad with the best of them. He has his own folders on my device with apps just for him and loves to run around the house taking pictures; he truly is the Ansel Adams of the Instagram age.

Finally, there is the example I set as a parent. If they see me texting or navigating apps on my smartphone while driving, the chances of me deterring them later in life when they are behind the wheel of their own vehicles are slim and none. I say this acknowledging that it is entirely likely that when they are old enough to drive both Twitter and Facebook will have gone the way of MySpace and whatever mobile technologies that exist are controlled telepathically.

Still, with Memorial Day approaching we are heading into the “100 deadliest days” for teen drivers on the road. A recent survey of 1,200 teens revealed that while 97 percent of teens know texting while driving is dangerous, 43 percent of them admit to sending a text while driving – and 75 percent say the practice is common among their friends. Additionally, 77 percent of teens say adults warn against risks, but text & drive ‘all the time.’

Through the “It Can Wait” campaign AT&T has shared some even more sobering statistics. Overall 75% of teens text and texting ranks as the number one mode of communication with an average of 3,417 text messages exchanged per teen per month in the third quarter of 2011. Considering that one text can take your eyes off the road for an average of five seconds it is difficult to not think how dangerous this all can be. A lot of damage can be done in a split second, let alone five.

If these statistics concern you, then I encourage you to join me in taking the pledge and let it be known that “It Can Wait”. Additionally, there is the AT&T DriveMode application that you can install on your smartphone. This app will automatically send a  reply to any text message you receive informing the sender that you are driving, very much like an “out of office” reply to your email.

Disclosure: I was not compensated in any way by AT&T or any of its representatives in exchange for writing this post. I chose to share this information because the issue is important to me.

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PJ Mullen is a stay at home dad, husband, amateur chef, craft beer enthusiast, prolific air drummer and the Stig in a minivan. Currently in between blogs, PJ has been littering the Internet with his drivel since 2006 when he started a wordpress.com account and blogged about a home renovation project. That proved to be a gateway drug to self-hosting where he went on to blog about football, his life as a stay at home dad and his culinary adventures. While he chooses a new domain to sully, he can be found here at Digital Dads writing about food and craft beer. He was a member of the Bumble Bee Foods "Bee Squad" from 2011 to 2012, contributed to Man of the House, was a member of the Shared Tastes Panel at Ready Set Eat, has worked with several brands including Sony, RedEnvelope, Conair, Lands End and Baby Brezza, and won the 2010 Perdue Verifiably Good Video Contest.
  • DadcampmaiL

    Great post, disappointed by the disclosure at the bottom. Shows the default thought process for readers is to think all content is paid for. 

    I’d prefer to look at bloggers as content curators that share relevant and important information.  This disclosure shows that bloggers are just becoming a bought and paid for arm of marketing.

    I don’t mean to take away from the important nature of your post, but I found the disclosure particularly telling.

    • http://www.cc-chapman.com/ C.C. Chapman

      Sorry you feel that way, but in today’s world of FTC guidelines and the eye of scrutiny our writer wanted to make sure that everyone knew the post was from his heart rather than his wallet.

      That is how we look at all of our writers and how I do too, but at the same time to avoid questions and make sure that it is completely clear this writer chose to put a disclaimer in. Was it needed? Maybe not, but that was his choice to do and it is at the bottom just to make sure everyone knows.
      I don’t think there is a default thought process for readers.

    • http://stevegarfield.com Steve Garfield

      I thought that this was a paid for post, at first, after reading this, “This is why when AT&T approached me about spreading the word on their “It Can Wait” campaign, I was more than happy to do so.”
      So in this reader’s case, the disclosure let me know that the writer was not compensated.

    • http://www.cc-chapman.com/ C.C. Chapman

      Thanks for chiming in Steve. I believe that is why PJ opted for a disclosure.

      Always better to be safe than sorry.

    • http://www.pjmullen.com/ PJ Mullen

      I’m disappointed by the disclosure as well. I find it disappointing that in the past bloggers have abused their relationships with their audiences to the point that a government agency felt it had to step in and regulate things.

      What I don’t understand by your comment is how my disclosure was telling?  Other than I was covering my bases by being better safe than sorry.  I don’t have any interest in paying a FTC fine if AT&T gives me a phone to review six months from now and they contact C.C. crying foul over this post.  I made it clear that I wasn’t paid for this, so, if anything, this disclosure shows that there are people still willing to share important information even if they aren’t getting paid for it.

      Besides, let’s be honest, a lot of internet content is bought and paid for whether explicitly or implicitly.  For instance, look at Babble.  They have sold out every available category on their site to the highest bidder.  You can’t click on an article over there without seeing something sponsored by Dell, Kraft, Stoneyfield, Hostess, Cannon or some other brand/corporation that pays them so Babble, which is owned by the Mouse House, can in turn pay its content creators.  

      I have no issue with that.  People deserve to get paid for their work and someone has to foot the bill.  Bloggers wouldn’t have platforms like Babble, Parentables, Aiming Low or the like without the sponsorships and advertisements that enable them to exist because readers sure as hell don’t like to pay for content.

      In my mind, I prefer to know what the writer’s relationship is with the brand/company so I can judge the content fairly.  If I read a glowing review of a product with no disclosure only to find out that the reviewer got to keep a free product in exchange for their review, well that tells me all I need to know about the nature of the review.

      Again, the situation is disappointing, but it is the nature of the blogging world we live in today.  I have, and always will, opt for full disclosure whenever and wherever necessary.

  • Shortorderdad

    Good work, PJ. Super important issue.
    RR

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