Mom and Dad both have three letters and describe someone who has children, but in many ways they are very different words.
This post is not a slight against Walt Disney. It is a brand that I love and had a blast last summer when our family took our vacation there for the first time. So please do not take this as a slam against them, because so many brands do this, but they were the ones the broke the camel’s back.
Yesterday on Twitter I saw several women I know tweeting about a Social Media program that Disney was doing and an e-mail address to reach out to for more information. It was clearly a mom focused program from what I could see, but I still dropped them a note asking if I as a Dad might be interested in whatever it was that was going on.
I got a great reply saying that of course Dads were welcomed and to watch my e-mail for more information.
Then today I received an e-mail with the subject line: Social Media Moms Celebration at Walt Disney World!
It was, of course, an invitation sent to me.
Again, this is NOT about Disney, because the event looks amazing and very smartly put together. In fact the programming sounds like something I’d love to attend. But, the fact that I’m not part of any of that subject line means that the event is not of interest to me. I don’t know why it couldn’t be about Social Media Parents or Social Media Moms & Dads instead.
I love moms. My wife is one of the most amazing women in the world. I hug my mother every time I see her. I’m friends with lots of women who are great moms.
But, guess what? I am not a mom. I’ve got the wrong plumbing to be a mother. As a guy I’m a Dad, Father, Pops, Padre or whatever word you want. Something I can never be is a “mom.”
I remember right after I launched this site I was asked if I would ever join a “PR for Moms” group. I didn’t know the woman all that well, but I chuckled a bit and said that I wouldn’t because I’m not a mom. If it was a “PR for Parents” group I’d join up in a heart beat.
Sure, maybe I’m splitting hairs and harping on technicalities, but I’m sick of the Dads being left out of the parenting equation. I’m an active Dad. Most of the guys out there that I know are also active parts of the parenting equation. Yes, Moms make a ton of decisions and in a majority of households probably control the checkbook as well. But, companies need to wake up that Dads every day are becoming more and more involved in these decisions.
This is not the 1950′s when men went off to work in a suit and hat and the women stayed at home in an apron with the kids. We’ve all moved beyond that and yet brands only want to talk to the moms.
Want to talk to a Dad? I’m right here.