Television for Toddlers

Jack Watching TV

When you have kids, many things change, including what you watch on TV. Usually, the first thing that happens is you, as the parent, start watching less of it because you simply don’t have the time or energy. Later, you may find yourself watching more of it as you settle into a routine where you can sit with your baby, feeding them or getting them to sleep, giving you a chance to relax – unless they prefer to be rocked, and, in that case, I hope you have a rocking chair.

But eventually, whether by your choice or not, your kids will start watching television. According to various experts, like the American Academy of Pediatrics, kids under the age of 2 should not watch any TV at all. Already, many of us are guffawing, shaking our heads at the odds that we’d be able to keep the TV off given the difficulty of corralling our babies and toddlers and busy lives. But some of us try and have had some success at this. However, when the kids are in the hands of other caregivers, the control over things like this slip away, and eventually they’re singing songs from “Sesame Street” and recognizing cartoon characters in the toy store.

I remember watching “Sesame Street” as a kid, and I was a big fan of the Count, Bert and Ernie, and game show host Guy Smiley. But my oldest boy, Jack, really focused on Elmo, as I assume a lot of kids these days have, given the fact Elmo has his own show within a show, “Elmo’s World,” and by the ratio of Elmo merchandise to other characters. But “Sesame Street” remains very much the same as I remember: calm and cool, with funny little characters running around with nice human friends. There’s letters and numbers and words and sounds, shapes and colors and Spanish and the Alphabet – everything a little kid ought to see (if they’re going to be watching).

After “Sesame Street,” Jack moved onto shows for older kids, such as “Thomas the Tank Engine,” “Mickey Mouse Clubhouse,” “Little Einsteins,” and most recently “Dora the Explorer” and Go Diego Go!” Each show has its own style, cast of characters, lessons to teach, and certainly its own quirks. They also (mostly) all come with their merchandise, toys, clothing lines, and related media. There is certainly no racket – err, I mean, thriving business – like kids entertainment.

But the most ironic – or wicked – part of it all is that you, the parent, often end up watching these shows too. You don’t watch out of the hope to be entertained (though it does happen from time to time), but more to keep watch on things, and make sure these shows are as innocuous as they seem to be. Then, suddenly, before you know it, you know all the names of the trains on Sodor, how to make Mickey’s clubhouse appear, and how to stop Swiper from swiping.

And that’s not so bad.

In the end, if your kids are watching these shows, nobody says you have to like them too, but you do need to trust them (and if you don’t trust the shows, they need to be shut off). You need to be vigilant as a parent about the outside forces affecting your kids, and while you can’t watch everything, you can control the DVR or the DVD player or the computer. You can manage that playlist of media, set some guidelines, and explain why they can and cannot watch things. And the more you believe in what they consume, the better you’ll feel about them and yourself.

As a parent of little kids, I only have a piece of the whole “TV watching” experience, so I’d love the perspective of some dads of older kids. Feel free to comment!

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Dan is a life-long Massachusetts native who recently moved to Florida with his wife and two little boys. He teaches web design, produces his own parenting podcast, Baby Time, and remains a fan of the Red Sox.
  • Ohhhhhhhhhhhhhh.......
    Who lives in a pineapple under the sea?

    Nuff said.....
  • Our son is just 13 1/2 months now, and we put tv on sometimes. We don't leave him alone with it, just put PBS Kids or Noggin on, depending on the show. He's taken to certain segments on Sesame Street and loves Jack's Big Music Show (loves). I've read everything about avoiding tv, but seeing him sing/dance along is great. The tv avoidance really seems to be about the virtual babysitter factor. Then again, outside of the few things he likes, he doesn't pay attention to the tv otherwise. Some friends kids turn into zombies, so I get why they'd turn it off, but my son would rather play with some toys (or the dog/cats) most of the time anyway. I know that'll probably change at some point. I don't know what'll really happen, but the plan right now is to sorta de-sensitize the tv and not make it a treat. We'd rather guide to good programming than turn it into something special. Who knows how I'll feel 7 years from now...
  • Dan
    @Jason Ross: Re: Advertising - The only thing I can say is that I'm glad the Disney Channel, Sprout, and others do NOT show commercials during the kids shows. I know it's a big issue - targeting kids with commercials - so I'm glad they keep ads out of the equation. And pretty much the only ads that do appear are ads for other shows on the channel and not products from sponsors.
  • I'm guilty myself of using the TV as a baby sitter, on the other hand, it is harder to watch my favorites TV shows because my daughter is curious and suddenly she jumps in on my room. Good thing is just action movies and not anything "love related," if you know what I mean.
  • @Dan:

    We see the grandparents only occasionally, so the TV thing is not a big deal there, our kids are either in daycare (no TV there) or in our house where we have control.

    With the second one, though, we are definitely more lax with having the TV on with her around, partially because it's pretty much impossible to let the older one watch something while she's playing. But like most one year olds, she has a 20 second attention span, so she doesn't just sit there gawking, something else always gets her attention, or she needs to find something to pull up on. I guess if this is a major issue we are doing pretty well.

    I am amazed, though, at how pervasive the advertising is. We do talk with our daughter about what commercials are and are introducing her to money, but her little sponge mind just pulls that message right in!
  • Dan, it's amazing how quickly those kids "get it." I always let my kids QA the sites I build for a client. Even when they couldn't read, they knew what to do.

    My 6 year old now helps my Mom on her Mac. He'll say "Click Apple-Q, Grandma."
  • Dan
    @Rich: My boys are too young still, but my wife and I have brought our oldest, Jack, to some of the different websites for Thomas and Dora and such, not just to entertain, but also to get him used to the computer. We too want him to be tech savvy - I remember I was as a kid and I really value that early experience. As it turns out, Jack and I also ended up going from the Thomas site to Wikipedia looking for different models of trains, so while he didn't have a clue where we were really going, he was entertained nonetheless.
  • Dan
    @Thad Peterson: You're not the only one. My wife actually enjoys taking the theme songs and changing the lyrics to be about our boys, making it fun for them too. Any time I hear the word "map" now, I can't help but think of the Dora song: "I'm the map, I'm the map, I'm the map, I'm the map..." and on and on. :P

    @Ted Adams: I recommend TiVo (or a DVR) to any parent. Not even thinking about the kids, it's the only way my wife and I can keep up with our shows. Between work, dinner, stories, and bedtime, we have a general idea of when we can finally kick back on the couch, but it can vary. The usability of DVRs has improved, for sure, so it's a solid recommendation for the kids to record their own shows, and for us to find the shows that might help entertain them for 30 minutes at a time.

    @Jeff: Not difficult to keep the kids away from the TV? Depends on who is watching the kids. :) For my wife and I - two working parents - we are at the mercy of the caregivers. Even if/when you set down guidelines for TV watching, it's up to the caregivers to follow through. Definitely unique for every family.
  • We've not gone down the To TV or not to TV path. I think its the same thing I see with friends and how they let their kids play with computers. I want my kids to be as media and tech savvy as they can be. They'll have to be if they want to survive in the future.

    Moderation and discussion are the key. Once the kids reach a certain age (5-6)they want to take control over the control pad. You can only keep them on the Backyardigans for so long until they want to venture over to Spongebob and Fairly Odd Parents. We let them, but in limited quantities. And we talk about what they watch. The biggest challenge is the commercials, honestly, and not the shows. As soon as they see one, they want whatever they're selling. We can't shield them from that, just like we can't shield them from sex or even bad people. But we can try to make them as informed as possible.

    Same with the Web. My daughter's been playing with Stardoll for 3-4 years, ever since I found it at work. She's turning into a very good Web user, but she doesn't have any social media accounts and we talk to her all the time about keeping an eye on giving out too much info. For the most part she's way ahead of us.

    I don't want to shield my kids too much, just like I don't want to live in a gated community or send my kids to a homogenous school.
  • I have to disagree slightly with it being a difficult notion to keep kids away from the TV before the age of two. We have 2 year old twin boys and it's been easy for us because we work hard to distract them with other, more productive stuff (not to say you don't work hard, by the way!). In fact, it's been easier than we thought it was going to be, so much so that we may just keep on not having it. The only "TV" they have seen are pictures (via our AppleTV streaming) we've taken of them, the family, travel and friends over the past years. So they actually think that the TV is for looking at photographs.

    By the way, I LOVE the site. It's about time something like this came along.

    Best -
    Jeff
  • We've been lucky to have a DVR since the kids were little. Our first DVR was an old RePlayTV that was complicated to operate and thus put full control in our hands. So while most toddlers-preschoolers could find their own programming our children were totally dependent on their parents to manage the flow.

    We also managed the flow by subscribing to what I call the $10 cable. Which gave us 3 PBS channels and the major networks and nothing else. So the kids weren't even aware of Cartoon Network, Disney, or "Saturday Morning Cartoons" until much later and their world revolved around PBS Kids and particularly the shows that I found less annoying since I was controlling the recording function.

    As draconian as that sounds, the kids never complained. They have between 1/2 hour and 1 hour of TV a day and they like it. ;)

    Right now they're older, 7 & 9, and the RePlayTV has been replaced by a more kid friendly Tivo and they've discovered Saturday Morning Cartoons. Still they gravitate toward episodes of Fetch and Design Squad when it's on and Maya and Miguel. My son will watch nature or science shows as long as his sister isn't around. All programs I can stomach (and often enjoy.)

    So bottom line. Tricky technology + limited cable choices + time limit for TV, means they are not full of commercial messages, spewing demands to us constantly.
  • Dan
    Thanks for the feedback, Jason, and you bring up a very delicate and universal concern: what happens when the grandparents watch the kids, and you have "rules" in place at home that your folks don't follow? I agree, it's tough to tell the grandparents what to do when, not only is it their house and their rules, but they're doing you a favor by watching the kids. These aren't paid caregivers who you can (occasionally) order around. These are loving family members who will do anything for your kids, and to balance everything out, you have to let them spoil your kids when they want to... because, really, that's their job, right? Hard to argue with how they do things when they do so much for you and the kids.
  • Perhaps not apropos of anything in this article, but are there any other dads out there who walk around with kids shows theme songs in there heads -- Barney, Sagwa, Sid the Science kid. My head is like a vault for these little jingles. I sit in these meetings with discussions of important issues swirling around me, and I've got "Sagwa, Sagwa, Sagwa you're my best friend" playing over and over again in my mind.

    Just had to share that :)
  • The first time we went somewhere without a TiVo, we had to try and explain to our daughter that you could not pick what you wanted to watch when you wanted to watch it. I still think she doesn't believe us. She also didn't believe that you can't skip commercials. I will say, though, that the TiVo is a great way of limiting TV watching time for kids, since you can set it up to catch the shows and then put them on when you need thirty minuted to get something done.

    We followed the guidelines of no TV when under two pretty well in our house, it wasn't hard since it seems like the kids were pretty easily distracted and really didn't pay much attention. When we went to the grandparent's house, we didn't feel it appropriate to try and tell them what to do in their own home. At two, we allowed one show a day, and we still do that for weekdays. On weekends maybe two or three things get watched.

    Our oldest is four now, and we will let her watch something but will then tell her to go do something else -- color, dress up, take a nap, go outside, cut up paper and so on. She can generally find something to do, although sometimes there is some whining, she gets over it pretty quickly.

    We'll also use watching TV as an incentive in some cases, as well. We had a problem with dinner taking forever, so we now sometimes will tell her she can watch something if she eats quickly enough.

    We watch kid shows on PBS, Disney and Nickelodeon. I generally find the shows on PBS to spawn the most discussions about other things, especially the excellent "Sid the Science Kid". Also we like to watch "How It's Made", which can be really fascinating since she is always asking where stuff comes from.
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